Over a century of storytelling
More than 100 years of history. A tradition of craftsmanship that pairs attention to detail and the Greyhound emblem with continuous experimentation. Trussardi is not just a fashion brand: it embodies the identity and style of Italy worldwide.
1911: Our origins
Dante Trussardi founds a factory in Bergamo specialized in the production of luxury gloves. Made with fine materials and meticulously curated details, the gloves soon become an emblem of the excellence of Italian craftsmanship. The small company experiences rapid acclaim, serving discerning customers who were impressed by their uncompromising quality.
1966: The era of Nicola Trussardi
Nicola Trussardi, the founder’s grandson, revolutionizes the brand with his pioneering vision, experimenting with new techniques to make leather softer and introducing a bold colour palette. It is he who transforms the company from an artisanal manufacturer into a lifestyle brand, introducing a range of products including handbags, small leather goods, and footwear, while maintaining the excellent craftsmanship for which the brand is renowned.
1973: The Greyhound logo
Trussardi adopts the symbol of the Greyhound, iconic for its refined elegance and dynamism. Set inside an oval reminiscent of a medieval Italian coat of arms, the logo makes the brand instantly recognizable on a global scale. Over the following decades, this distinctive symbol will accompany the growth and transformation of the label from an artisanal Maison to a full-fledged lifestyle brand.
1975: Iconic pieces
One of Trussardi’s most iconic designs is released: the Bucket Bag. In 1976, the company opens its first flagship store in Via Sant’Andrea, in the heart of Milan. The store becomes a reference point for an international clientele seeking products that embody craftsmanship and innovation.
The '80s: The rise of made in Italy
In the 1980s, Trussardi makes its debut on the Milanese catwalks with its menswear and womenswear collections. The fashion house stands out for its contemporary and elegant style, placing leather at the heart of its DNA, no longer using it only for leather goods and accessories but also for clothing and outerwear. Light, soft, and impalpable in a bold and unexpected range of colours, Trussardi's leather becomes the main protagonist and contributes to the global phenomenon of Made in Italy craftsmanship.
The first fashion shows open to the public break down the barriers between the fashion world and spectators, making the experience accessible and innovative, where the brand dialogues directly with its city of origin: Milan.
1991: The brand goes global
The opening of the first boutique outside of Italy, in Palazzo Trussardi, in Tokyo, marks the beginning of the brand’s global expansion. Openings in Hong Kong, Moscow, and Taiwan soon followed, consolidating the brand's international positioning and strengthening its reputation for excellence in Asian and Middle Eastern markets.
1999: Generational heritage
After the passing of Nicola Trussardi, the family-run company was entrusted to the newer generations: Beatrice, Tomaso, and Gaia Trussardi. While renewing the brand to meet the needs of the contemporary market, the successors maintain a deep connection with the aesthetic and stylistic values that allowed its success.
2011: 100 years of history
Trussardi celebrates its centennial anniversary. This achievement is not just a temporal milestone, but a tribute to the brand's ability to continuously evolve, while maintaining its identity and ties to traditional Italian craftsmanship.
2024: Acquisition by the Miroglio Group
The brand becomes part of the Miroglio Group, an international company with solid Italian roots in the fashion industry. Trussardi continues to operate as an independent brand based in Milan, strengthening its distinctive categories - particularly leather goods - while expanding its lifestyle offerings.
The brand strategy aims for multi-channel growth, focusing on key markets: Italy, Eastern Europe, and the Middle East. The goal is to consolidate the brand’s international reputation by offering products and services that embody a unique mix of tradition, innovation, and craftsmanship.
