Milano Design Week 2026
An Immersive Odyssey into the Soul of Design.
Eterna
During the Milano Design Week 2026, Bentley Home invites you to discover Eterna, a multi-sensory journey that explores the seamless evolution of luxury.
Set against the timeless backdrop of Rome and brought to life within the walls of our Milanese Atelier, Eterna represents a new chapter where heritage meets the future of living.
The Experience - A narrative in Motion
Eterna is more than an exhibition; it is a curated cinematic and physical experience. Guests will be welcomed into our redesigned Atelier, which has been transformed to house an exclusive private cinema.
The journey begins with the screening of the film "Eterna," an evocative portrayal of the "Dolce Vita" spirit that captures the shifting tastes and personalities across different eras, while the brand’s essence remains unchanged.
Following the screening, our specialists will lead you through a guided tour of the 2026 Collection, revealing the artisanal mastery, natural materiality, and disruptive artistic collaborations that define this year’s unveiling.
Access & Registration - A curated Attendance
To preserve the intimacy and exclusivity of the experience, access to the Bentley Home Atelier is strictly by appointment and managed through dedicated time slots.
- Mandatory Registration: Admission is granted only if your visit has been arranged with a Bentley Home representative. A personal QR code will be issued upon confirmation and will be required for access to the Bentley Home ETERNA movie experience. Alternatively, access may be requested directly at the entrance in Corso Venezia 36 during Milano Design Week, subject to availability.
- Limited Availability: Due to the nature of the experience, availability is limited, therefore we encourage you to request your visit in advance with a Bentley Home representative.