Versace Home opens a store in Hangzhou’s Qianjiang Century City district, offering an immersive experience into the aesthetic lifestyle and values of the House of Versace across a 1.200 sqm space.
The four-storey store, including the rooftop, reflects the influences of Classicism, Italian craft, and contemporary flair. The façade is clad in black Marquina marble and features a striking full-height angular window, enhanced by golden metal details that illuminate the structure and emphasize the Versace aesthetic.
Inside, the store evokes the atmosphere of an Italian Palazzo through the use of Italianate materials such as matte Calacatta marble, lacquered frames, glossy black and white marble, and backlit frosted glass panels. A helical staircase in white marble and black glass connects all levels, leading to a dramatic double-height space with an immersive video wall.
The store features the Versace Home collection, produced and distributed by Luxury Living Group, showcasing icons such as the Medusa head and Greca motif across furniture pieces including sofas, tables, and bookcases.
Now open at Qianjiang Century Park, Hangzhou.
