Trussardi Casa partnered with Istituto Marangoni in Milan for an Art Direction project aimed at defining an innovative brand strategy. The goal was to devise effective tools to attract and engage peoplea pproaching the world of Trussardi Casa design.
Through an in-depth analysis of the brand's DNA - examining its heritage and lifestyle, Milanese character and its distinctive vision of design - five young students from different cultures and backgrounds developed a project to enhance the brand's identity. Their work does not simply recount Trussardi Casa but makes it fascinating andstimulating for the public.
This collective effort shows how values and history are essential starting points for establishing a new, contemporary vision. Open discussions and collaboration were key to generating ideas, leading to innovative results rich with creative inspiration.
The outcome was remarkably positive and full of interesting ideas that will certainly be further explored in the ongoing collaboration between Trussardi Casa and Istituto Marangoni.
