MASTER IN DIGITAL ART DIRECTION
Academic year: AY 2024/2025 - Semester: 2
AN EPIPHANY OF ITALIAN LIVING
Mentorship: M&C Saatchi Italia
Tutors: Andrea Bomentre - Massimo Verrone
MASTER IN DIGITAL DESIGN FOR IMMERSIVE EXPERIENCE
Academic year: AY 2024/2025 - Semester: 2
CRAFTING THE EXPERIENCE
Mentor: Francesco Bernabei (Monogrid)
Trussardi Casa and Istituto Marangoni: a new chapter to deepen the dialogue between heritage and contemporaneity
A new collaboration between Trussardi Casa and Istituto Marangoni in Milan has lead to a dual project of Digital Art Direction and Digital Design for Immersive Experience aimed at identifying new and innovative communication tools to attract and engage those approaching the world of Trussardi Casa design.
Through an in-depth analysis of the brand's DNA, the students, each with their own personal background, developed distinct projects, all of which enhance the brand's identity by expressing the original concept of Milanese spirit through narratives that capture, stimulate and intrigue the public. This approach demonstrates how values and heritage are essential starting points for building a new and contemporary vision of the brand.
