Luxury Living Group returned to meet its customers in China. With a private exhibition ran from 11 to 13 March inside the spaces of 800 Show, a creative centre in the heart of Jing’an, the extremely centre and elegant district of Shanghai, the Group presented the Chinese Market with the Versace Home and the Bentley Home Collections as well as the latest development for 2022: its new Luxence brand.
Luxence expresses the interpretative talent of Luxury Living Group in the field of luxury furnishings. Sophisticated and timeless, the collection embodies the different personality and lifestyles of its various target customers. It is modulated on the modern and dynamic aesthetic paradigm expressed in Cosmopolite, the principle world of the entire collection. Cosmopolite is the cornerstone of Luxence which, through different materials and finishes gives shape to four other distinctive ways of expressing home living: Marco Polo, Palazzo, Mediterranea and Nomade.
The Versace Home Collection speaks of know-how, creativity and pure design, echoing the revered identity of Versace.
References of non-comformism, classical art, mithology and eclectic decoration and geometric lines are mixed with typical Italian flair as Versace continues to use its icons to define a bold lifestyle.
THE STILETTO BED, VERSACE HOME COLLECTION
The Bentley Home Collection istead reinterprets its deepest roots, bringing the language of the automotive world into a new idea of luxury: the icon of the collection is the Styal desk, the new generation evolved from the President, a product that was in itself a milestone in the brand’s history and identity.
Key to the aesthetic of the collection is the introduction of Degradé lacquering, bringing a sense of quintessential luxury that both customisable and instantly recognisable.
THE NEWENT SOFA AND ARMCHAIRS, BENTLEY HOME COLLECTION
“China has always been a key market for Luxury Living Group. The country’s development, its curiosity and its attention to innovative processes and to fine materials offer major opportunities for consolidation and growth. Architects, designers and retailers will have the chance to preview the new Luxence brand and to finally see firsthand, after two years of virtual experiences, the extraordinary Bentley Home and Versace Home collections”, commented Andrea Gentilini, CEO of Luxury Living Group.
