Miroglio: "Trussardi Casa is a crucial strategic piece for the brand's lifestyle affirmation"

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Miroglio: "Trussardi Casa is a crucial strategic piece for the brand's lifestyle affirmation"

A MULTI-CHANNEL INTERNATIONAL STRATEGY

The Miroglio Group, an international entity with a strong Italian identity operating in the fashion and retail sector, has recently acquired the Trussardi brand as part of a restructuring operation of the Milanese company, with the goal of enhancing the brand and ensuring industrial continuity.

TRUSSARDI CASA: A STRATEGIC ROLE IN THE MIROGLIO GROUP'S VISION

During the latest Milan Design Week, "design met fashion" in a convivial evening at the Trussardi Casa showroom on Via Santa Cecilia.Among those present was the CEO of Miroglio Group e of Trussardi, Alberto Racca, who emphasized that "Trussardi Casa is confirmed as a crucial strategic piece for expressing the versatility and elegance in a contemporary key that has always distinguished the brand, increasingly aimed at affirming a complete lifestyle."

Andrea Gentilini, CEO of Luxury Living Group, highlighted the importance and uniqueness of the Milanese brand within the Group's portfolio, with a special mention for the Trussardi Residences project in Dubai: a Trussardi/Luxury Living Group partnership for the first residential complex entirely realized with Trussardi Casa style and products, thanks to the insight and great managerial skills of MIRA Developments, an entity based in the United Arab Emirates.