Luxury Living Group opens in London, in the heart of Knightsbridge, with a new store in Brompton Road. In one of the most prestigious streets in the British capital, the Group showcases Italian excellence in luxury furnishings with the Versace Home collection and solutions from the new Luxence brand.
Covering an area of over 600 square meters, the store is a seductive and wholly engaging location. The spaces are first expressed in the window displays, to then reveal all their precious elements, sophisticated finishes, artistic details crafted by the masterful hands of the Group’s leading and longstanding partner artisans.
The Versace Home collection speaks of creativity, know-how and design, underlining the identity of Versace. Anti-conformism, classical art, mythology, eclectic embellishment and geometric lines are blended with typical Italian savoir-faire, enabling Versace to continue defining a daring take on lifestyle through its icons.
Luxence, the Group’s first independent collection, expresses the interpretative talent that enables Luxury Living to convey feelings and concepts in luxury home furnishings and accessories. The concept of the collection focuses on the travels in search of beauty embarked upon by Luxury Living Group designers and artisans. The collection is modulated on the modern and dynamic aesthetic paradigm expressed in Cosmopolite, the principal line of the entire collection which, though a variety of different materials and finishes, gives shape to another four ways of expressing home living: Marco Polo, Palazzo, Mediterranea and Nomade.
“This opening is a fundamental stage in the Group’s international growth. In fact, London is not just an important hub in terms of quality furniture sales, but also represents a key international connection with our target clientele”, commented Andrea Gentilini, CEO of Luxury Living Group.
LUXURY LIVING STORE LONDON
254 Brompton Road, Kensington
SW3 2AS London
