Four windows on the street and an area of over 500 square metres: the new store showcases the search for beauty in luxury home living. Luxury Living Group has chosen Via Durini to present its collection and its new brand Luxence Luxury Living.
On Milan’s famous furnishings street, Luxence fully expresses its storytelling ability and the interpretative talent that sets the Group apart.
With four large street-facing windows and a surface area of 500 square metres over different floors, the new store is an engaging space in which each piece reveals itself in all of its uniqueness and versatility. Luxence tables and chairs, sofas and armchairs, beds, accessories and rugs are reinterpreted in the five lines of the collection: Cosmopolite, Marco Polo, Nomade, Palazzo and Mediterranea. Depending on their home-living setting, the Luxence collections can tell the story of those who experience them through the intricacy of their finishes, which give each piece of home furniture and accessory details rich in narrative power.
The curved lines of the Jet Set sofa and Gala side tables welcome the visitor at the entrance to the store, the living area and sofa and chairs compartment reveal the company’s ability to create highly complex furnishing objects and offer a variety of aesthetic solutions to meet all kinds of living needs. This is shown by the other interpretation of the living area presented through the monumental volumes of the Andy and Avenue sofas; the setting is completed with collectible little masterpieces, the Slim, Rudy, Bamboo, and Parsons side tables.
The dining area is expressed with two versions of the Pavillon table which combines a simple marble top, cut and lacquered glass or wood with a sculptural metal base. The expert techniques that mark this element become the details of a new version of luxury that combines design and art. The tables come with the Martha chairs, which re-evoke the 1950s, playing on the balance between volumes and voids.
The world of Luxence continues on the lower floor of the store, where the spaces elegantly flow in to each other.
The living room is once again protagonist with the Avenue, Maxime, Majesty sofas and the sinuous curves of Royal, which characterise the setting thanks to their large volumes.
Even in the bedroom area, the furnishings become architectural elements thanks to the large dimensions of the Avenue and Night Club beds, the high mattresses and the headboards that sculpt the space. In this setting, Luxence Luxury Living interprets the concepts of elegance and luxury from the viewpoint of eclectic comfort. The bedroom is a suite where you can ensconce yourself, spend quality time and rediscover the pleasure of being surrounded by beauty.
Entrance of Luxence Via Durini 25/27 Flagship Store
