Luxury Living Group, a company within the Haworth Lifestyle portfolio, and FENDI, part of the French luxury group LVMH, today announced the signing of an agreement whereby, effective July 1st, 2025, Luxury Living Group will assume the global production and distribution of Fendi Casa furniture and home accessories.
The agreement has been finalized through the acquisition by Luxury Living Group of 100% of Fashion Furniture Design S.p.A. (FFD), the company holding the Fendi Casa home license, including all related production and distribution rights.
Luxury Living Group, a Haworth Lifestyle company, specializes in the development, production, and global distribution of high-end furniture and lighting collections. Founded in the 1980s by Alberto Vignatelli, the company employs over 300 professionals, primarily at its manufacturing facilities in Forlì, Italy, and operates 12 directly managed stores worldwide, supported by a network of more than 300 mono-brand and multi-brand distributors.
This development marks a significant return. It was in 1988 that Alberto Vignatelli, founder of Luxury Living Group, and FENDI launched the very first Fendi Casa collection—an innovative and forward-looking project aimed at furnishing the world’s most exclusive interiors with the unmistakable style of the Roman fashion house. It was a pioneering move in the luxury furniture industry, marking the first time a fashion brand extended its creative vision to a fully developed home decor line with international reach.
Characterized by a refined contemporary aesthetic, the Fendi Casa collection has consistently embodied the brand’s distinctive formal language and unwavering commitment to Made in Italy excellence. Since its inception, it has stood out for the timeless sophistication of its designs.
Among the earliest pieces, the Farnese sofa exemplified FENDI's aesthetic codes: its clean, understated lines were accentuated by upholstery featuring the iconic FF logo, originally designed by Karl Lagerfeld in 1965.
In subsequent collections, the Pequin logo-no-logo fabric—with its signature striped motif—appeared in various interpretations, from classic color schemes in the Borghese sofa (1989) to more neutral palettes in the Tiberio (1992) and Bonifacio (1995) designs.
Additional FENDI design elements translated into the home collection include the iconic Selleria stitch, meticulously hand-crafted to outline the profiles of sofas and armchairs and often adorned with the signature silver plaque, as well as embroidered motifs such as Villa Borghese and Piazza di Siena, enriching the surfaces with decorative elegance.
Following over four decades of continuous growth, Fendi Casa now enters a new phase of development under Luxury Living Group, marked by renewed creative ambition, uncompromising quality, and a strengthened global distribution strategy.
Andrea Gentilini, CEO of Luxury Living Group:
“The return of Fendi Casa to Luxury Living Group represents an extraordinary recognition of the work carried out over the years by myself, Olga Vignatelli, and all our skilled artisans. We are welcoming back a brand that is deeply embedded in our identity—one to which we owe a great deal and remain profoundly connected. Our team is fully committed to elevating Fendi Casa to the level of excellence it deserves.”
Dario Rinero, CEO of Haworth Lifestyle:
“I have always strongly believed in Luxury Living Group’s mission to represent the world’s most prestigious luxury brands in our sector. This welcome return is a testament to the strength of that vision and the dedication of this outstanding team. The enduring synergy, mutual respect, and collaboration with FENDI will allow us to resume this journey with renewed determination.”
Ramon Ros, CEO of FENDI:
“We are delighted to enter into this partnership with Luxury Living Group and the Haworth Lifestyle division. With a continued focus on creativity and design innovation—hallmarks of the Fendi Casa identity—we look to the future with optimism and confidence as we pursue our ambitious goals on a global scale.”
