BUGATTI marks a new milestone in its global journey with the opening of its first dedicated showroom in mainland China, located in the heart of Shanghai. The new space reflects the marque’s unique vision — one that extends beyond the automotive world, embracing a holistic approach to luxury where innovation, heritage, and artistry coexist in perfect harmony.
The Grand Opening was celebrated with the first public appearance of the BUGATTI Divo in China. One of just 40 ever built, the Divo exemplifies the brand’s pursuit of performance, craftsmanship, and exclusivity. Its presence in Shanghai reinforces BUGATTI’s deep connection with a country that has long admired the marque’s engineering artistry and commitment to perfection. Earlier this year, the BUGATTI Tourbillon also made its debut in China, marking another important chapter in the brand’s evolving story in the region.
Further enhancing the experience, an exclusive display of BUGATTI Home by Luxury Living brings the spirit of Molsheim into the world of interiors. The TYPE_3 sofa and ottoman in Voltaic Blue take center stage within the new showroom, their sculptural forms and signature ‘EB’ logo details embodying the brand’s timeless design language. Accompanying them, the TYPE_11 side table and TYPE_14 rug translate the essence of BUGATTI’s fluid automotive lines into furniture of unparalleled elegance.
Each element of the display was carefully selected to reflect BUGATTI’s enduring philosophy: a harmony of art, form, and technique. The result is an environment that celebrates excellence and expresses the brand’s unmistakable identity — both on the road and in the home.
