BUGATTI HOME LAUNCHES NEW COLLECTION, REFINED BY OVER A CENTURY OF BUGATTI HERITAGE
Revealed in the exclusive gardens of Palazzo Chiesa during Milan Design Week, the new Bugatti Home collection is also presented at Sahrai Milano.
During Milan Design Week, from April 15 to 21, Luxury Living Group and the world´s most luxurious hyper sports car manufacturer, Bugatti, unveils a new evolution of its design philosophy with a unique display in Palazzo Chiesa’s garden, located in Corso Venezia. This showcase further deepens the home collection's synergy with the iconic hyper sports car brand founded in 1909, adopting an approach that emphasizes cutting-edge craftsmanship techniques, simple elegance as well as a meticulous attention to detail and dedication to perfection.
Guests are welcomed in a 19th Century edifice, walking through a gallery crafted from highly technical materials, transitioning seamlessly from the ultimate Bugatti roadster, the Mistral, into the realm of Bugatti Home. The 2024 collection stars both in the lush garden and within an incredible installation, drawing inspiration from Ettore Bugatti's original Orangerie glasshouse in Molsheim, Alsace. More than ever, this latest collection echoes the uniqueness of Bugatti’s hyper sports cars, celebrating the unparalleled artistry of their shapes and form. The contrast of sandblasted aluminum against raw, open-pore oak, celebrates the innate purity of the materials while championing authenticity just like it does throughout the iconic Bugatti automobile design; if something looks like titanium or wood or carbon fiber, then it has to be.
Some of the most iconic pieces of the new Bugatti Home collection are also displayed by Sahrai Milano – a renowned rug and textiles design house – at Via Manzoni 38. This second exhibit highlights the unique connection between the two houses, both recognized for their focus on bespoke design, incomparable sophistication, exceptional elegance and cutting-edge innovation.
THE 2024 COLLECTION
The new collection – using only the finest quality materials, including European open-pore oak wood, glass, metal elements and metallic lacquer – embodies timeless refinement Combining natural materials with more technological ones as well as transparency with solidity, creates unique contrasts. The use of large glass pieces, symbol of lightness and purity, in combination with stronger industrial materials, enables to emphasize the lines and shapes of the products, some of them inspired by the famous Bugatti “C-line". A choice of the most precious natural fabrics, such as cashmere, wool and silk, or leather, also adds materiality to the new pieces of the collection.
The new TYPE_1 modular sofa, loveseat, and chaise longue reveal a daring transposition of the iconic Bugatti “C-Line” into an entirely new form. The juxtaposition of the leathercovered structure against the plush, expansive seating area creates a striking contrast of opposing elements referring to Bugatti’s beauty and beast philosophy for its hyper sports cars.
Elegance and structural finesse are at the core of the TYPE_4 dining table, featuring a glass top supported by two chrome aluminum legs, each uniquely bent and bridged by a curved glass insert. This design reveals an open framework, a hallmark of all new Bugatti Home pieces; the complete visibility of materials and design nuances. Surrounding the dining table, the TYPE_5 chairs embody the automotive-inspired design ethos with their sleek, curvaceous frames made of carbon fiber and hand-painted with liquid aluminum metal.
This innovative use of design to create a sense of purity and lightness is used to great effect in the TYPE_7 desk, with the clever folding of one side to establish its structure, and by an integrated drawer unit elevated off the floor, rendering it nearly invisible.
The TYPE_3 sofa delivers both supreme comfort and a striking aesthetic, featuring deep folds reminiscent of 1970s elegance, modernized with Bugatti's signature: metal tags showcasing the laser Bugatti logo in iconic Bugatti blue. Armchair, chaise longue, and ottoman variants are also available.
A truly incomparable collection where contrasts of styles and materials are an ode to craftsmanship and sophistication while paying tribute to Bugatti’s most striking design elements.
About Bugatti:
Bugatti has been at the pinnacle of the automotive industry for over 110 years, creating the world’s most groundbreaking automobiles from its home in Molsheim, France. Every vehicle created since the company was founded by Ettore Bugatti in 1909 is praised for its comfort, drivability, design and technology desired by automotive collectors from around the world. A Bugatti is more than a car, it is a timeless piece of automotive art. With a reputation built in motorsport, and a history of the most innovative, beautiful and luxurious cars ever created, Bugatti continues to follow the vision of its founder: ‘If comparable, it is no longer Bugatti.’ The Veyron 16.4, introduced in the early 2000s created an entirely new segment: the hyper sports car, becoming the first production model to break through 1,000 PS and 400 km/h. In 2016, the Chiron once again redefined speed and capability. Alongside exclusive Bugatti models like the coachbuilt Divo and Centodieci, the one-off La Voiture Noire, inspired by the legendary Type 57 SC Atlantic, the track-only Bolide and the latest model unveiled, the W16 Mistral roadster, Bugatti continues to showcase a dedication to perfection in every detail, withveach vehicle assembled by hand at its Atelier in Molsheim.
Today, Bugatti is part of the Bugatti Rimac Group, led by CEO Mate Rimac, who is renowned for excellence in high-performance automotive electrification. With the same visionary genius as Ettore Bugatti, Rimac and the Bugatti team are developing the next generation of incomparable hyper sports cars, true to the founder’s vision, while simultaneously expanding Bugatti’s excellence beyond the automotive industry with luxury lifestyle collaborations and products.
About Luxury Living Group:
For over 30 years, Luxury Living Group has designed, produced and distributed Italian-made highend furniture for some of the most important luxury brands on the international scene: Versace, Dolce&Gabbana, Trussardi, Bentley Motors and Bugatti.
A success story marked by craftsmanship, experimentation and fine materials brought to life by the vision, passion and entrepreneurship of its founder, Alberto Vignatelli.
Luxury Living Group operates with 14 prestigious own-brand stores: Milan (4), Forlì, Paris, London (3), New York, Los Angeles, Miami, Doha and Istanbul and along a network of 300 resellers spread around the world.
