2016–2026: CELEBRATING 10 YEARS OF BUGATTI HOME
Ten years ago, Bugatti and Luxury Living Group joined forces with a shared vision: to translate the brand’s unique DNA into a new dimension of living, where Art, Forme, Technique could extend beyond the automotive world. Since then, this philosophy has guided every creation, shaping a collection where craftsmanship, innovation and performance coexist in harmonious balance.
“Over the past decade, Bugatti Home has established itself as a distinctive presence within the world of luxury interiors,” said Andrea Gentilini, CEO of Luxury Living Group. “This milestone not only celebrates what has been achieved, but also marks the continued evolution of a vision where craftsmanship, innovation and customization remain central.”
First introduced in 2016, the Icon Collection marks its 10th anniversary through a renewed material language. A selection of signature pieces is reinterpreted in new carbon fiber finishes – bronze and burgundy – expanding the expressive potential of one of Bugatti’s most emblematic materials. These new tones introduce warmth and depth while preserving the technical precision intrinsic to the collection.
Among these pieces, the Ettore bureau and Ettore office chair from the original Icon Collection are now presented in bronze carbon fiber, while the Royale armchair is introduced in a deep burgundy finish. Across each design, structure and surface merge into a continuous, fluid gesture, expressing a seamless dialogue between innovation and craftsmanship.
“We are very delighted to return to Milan Design Week with Bugatti Home at such a significant moment in its evolution,” said Wiebke Ståhl, Managing Director, Bugatti Lifestyle. “This special anniversary allows us to both reinterpret our most iconic pieces and introduce new expressions of bespoke design, while offering an immersive experience that reflects the full breadth of the Bugatti Home universe.”
Alongside this evolution, Bugatti Home also introduces the new TYPE_21 modular sofa – a sur mesure system conceived around flexibility, comfort and personalization which offers customers to go beyond the usual customization program. Defined by generous proportions and a strong architectural presence, the sofa enables multiple configurations through linear, corner and pouf modules.
A movable backrest enhances adaptability, enabling different seating experiences, while feather-filled cushions introduce a tactile softness. Designed to be repositioned and replaced over time, these elements bring a dynamic quality to the piece. Sartorial details, including hand-finished stitching and the embroidered “EB” logo, reinforce the connection to Bugatti’s heritage, while the leather strap integrated into the armrest subtly references the marque’s automotive codes.
Since its debut in 2016, Bugatti Home has expanded its global presence across key international markets and new brand touchpoints – from its first monobrand boutique in Dubai to Paris and the Bugatti Home Atelier in Milan.
Located on the first floor of Palazzo Chiesa in Corso Venezia 36, the Bugatti Atelier is conceived as an immersive environment reflecting Bugatti’s vision of contemporary living, where materials, forms and atmospheres converge in a cohesive narrative. The space offers a high level of personalization, mirroring the bespoke approach applied by Bugatti to its hypercars.
At Milan Design Week, guests are invited to discover the reinterpreted Icon Collection alongside the new TYPE_21 modular sofa within this setting. The experience is further enhanced through a collaboration with TIDAL AUDIO, Bugatti’s partner for high-end audio systems, marking its debut at the renowned Milan event.
TIDAL AUDIO’s philosophy centers on creating a deeply emotional connection with sound, engaging the senses beyond traditional listening. This approach aligns with Bugatti Home’s vision: to create environments that are not only visually distinctive, but also capable of evoking emotion, where design, technology and lifestyle converge.
To mark the anniversary, the Bugatti Home Atelier also hosted an exclusive private conversation between Bugatti and Luxury Living Group. Featuring Monique Zappalà, Art Director of Bugatti Home, and Luigi Galli, Heritage and Certification Expert at Bugatti, the discussion explored the shared heritage and design philosophy behind the collection, from Carlo Bugatti’s artistic legacy to its continued influence today.
About Bugatti
Founded by Ettore Bugatti in 1909 in Molsheim (Alsace, France), Bugatti has epitomized automotive craftsmanship and innovation for over a century. Guided by Ettore's principle, "If comparable, it is no longer Bugatti," the brand is defined by an unparalleled level of attention to detail, high personalization and exclusive savoir-faire that is unique in the automotive industry. Each car is still hand-assembled in the Atelier in Molsheim.
Bugatti’s legacy is simply incomparable. Models like the Type 35, Type 57 SC Atlantic and Type 41 Royale defined the early years of the brand, Romano Artioli revived Bugatti with the unveiling of the trailblazing EB110 in the 1990s – paving the way to all modern Bugatti models since the Veyron. Introduced in the 2000s under the leadership of Professor Ferdinand Piëch, the Veyron created a brand-new automotive segment and established a new paradigm, as it became the world’s first production car with more than 1,000 PS and a top speed of over 250 mph. With the Chiron family and models like the ultimate roadster, the W16 Mistral, and the track-only Bolide, Bugatti’s W16-engined lineage has forever transformed the automotive industry.
Today, Bugatti is part of the Bugatti Rimac joint company, embarking on an all-new era with the latest Bugatti masterpiece: the Tourbillon. Inspired by Haute-Couture, the Tourbillon is timeless in its design and its engineering, meant to be admired by enthusiasts a century from now, in the same way that early Bugatti creations are today.
As well as its peerless cars and the incomparable experiences the brand offers, Bugatti also operates Bugatti Lifestyle, which extends the brand’s philosophy of excellence and innovation into a wide range of products, including fine furniture and real estate, champagne, clothing and timepieces, selected for their matching values with Bugatti’s DNA.
www.bugatti.com
About Haworth Lifestyle
Haworth Lifestyle is a federation of leading global design brands part of Haworth Inc., a US company operating in commercial furniture and interiors with revenues of 2.6B$ and over 8.000 members worldwide. Haworth Lifestyle boasts a unique portfolio of manufacturing, retail, and licensing brands in the world of design and luxury: Poltrona Frau, Ceccotti, Cassina, Zanotta, Cappellini, Karakter, JANUS et Cie, Interni, Luminaire, Luxury Living Group, Ralph Lauren Home, Bentley Home, Bugatti Home, Dolce&Gabbana Casa, Trussardi Casa and Versace Home. The federation is made up of multicultural teams in continuous expansion and evolution, and home to different but complementary brands with a shared purpose of advancing design & craftsmanship in the world. Discover more at www.haworthlifestyle.com
About TIDAL Audio
TIDAL Audio was founded in Germany 1999 by entrepreneur and music enthusiast Jörn Janczak with a clear vision of building the finest audio systems in the world. From the beginning TIDAL Audio pursued single-mindedly the ambition to redefine quality in the sphere of sound systems. TIDAL Audio systems are a combination of passion and professionalism never sparing any efforts to reach new heights in audio quality and design aspirations. Based in Erftstadt, Germany, TIDAL Audio serves prestigious clients around the world and has received multiple awards from leading reviewers and magazines.
