Bentley Home announces the opening of a newly upgraded monobrand showroom in Hangzhou, developed in collaboration with leading luxury retailer For D. The project marks a significant step in the brand’s international retail expansion, further strengthening its presence in one of its most strategic markets.
Located within the For D. Fustreet district—recognized as one of the most important destinations for high-end Italian furniture brands—the showroom introduces a refined environment where Bentley Home’s design language is expressed through a holistic and immersive spatial concept.
Conceived as more than a traditional retail space, the showroom unfolds across two levels, each designed to offer a distinct yet complementary experience. The ground floor hosts a curated exhibition that brings together furniture, exclusive designer sketches and site-specific art installations, creating a dialogue between design, craftsmanship and contemporary culture. Materials, reflections and sculptural elements contribute to a dynamic setting where perception continuously shifts between the real and the illusory.
The upper floor presents a comprehensive overview of Bentley Home’s collections, including key pieces and the latest designs first introduced during Milan Design Week 2025. Among the highlights are the Ashford modular sofa, defined by its suspended structure and refined material combinations; the Fenton dining table, distinguished by its sculptural presence and aerodynamic lines; and the Linden furniture family, conceived as a versatile system capable of shaping different living environments.
Through a careful balance of proportions, materials and detailing, the showroom reflects Bentley Home’s approach to contemporary interiors—where craftsmanship, innovation and customization converge. Each piece embodies the brand’s commitment to excellence, offering a highly tailored experience that responds to the needs of an increasingly sophisticated and international clientele.
The opening also reinforces the long-standing collaboration between Bentley Home and For D., a key partner in the development of the brand within the Chinese market. Since introducing Bentley Home to Hangzhou in 2014, For D. has played a pivotal role in establishing a distinctive vision of luxury living, rooted in a dialogue between Western design culture and Eastern aesthetic sensibility.
With this new space, Bentley Home continues to expand its global footprint, delivering environments that go beyond product presentation to become true expressions of lifestyle—where heritage, innovation and design excellence come together in a seamless experience.
